November 16, 2013

Promotional Event: Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success

Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success by Jeff Stewart
Age Group: Adult
Genre: Non-Fiction
Release Date: March 1, 2013
Buy Links:


Book Description:

The gulls glide on the wind and land on the famous rock planted in the tides while the ocean reaches for Asia. In a pub one mile inland and north, a writer’s chance meeting with the owners of a clothing company ignites an agreement─planting the seed for a novel about the blood, work, fate, and unyielding vision that confounded the fashion industry and left it examining the path of Lolly.

March of Time and Skin author Jeff Stewart navigates us through the start, deconstruction, and rebirth of Lolly Clothing, the salvation from the bottom of survival to the methods of their success. 

Told in a beautifully raw, stripped-down style, Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success takes us through the insides of the fashion company and their people with humor, heartbreak, and prose that introduce the fashion process through the world of the writer; moving us along from the effects of guts and consequences to the cathedral of Lolly, and the power of never listening to the odds.

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Hit me hard, tear me apart
To rise again is my special art
You can't kill me

There's a storm in the Bering Sea. The boat is roughly 75 feet and the swells are tossing it around like a plastic ball. The boat crashes through the center of the storm. it's eye beating down upon the deck, and the crew pulls together to keep the haul secured and the nets and ropes from being absorbed by the ocean.
The captain screams into the storm from the wheelhouse, the crew bites down on their cigarettes and clutch their rosary beads. The storm began as a light rain before sunset, and now its arms and breath are dealing blows into the boat without mercy. The sea rages beneath the roar, and they ride the storm out for hours and sit in the galley.

A bottle of whiskey is produced and the shots get poured, cigarettes get lit, and the cards come out of the box for a hand of seven-card. The captain has nothing past the ante, but his mind is on the ocean, their slip of fate from the storm behind them, and talking to his men about investing in a high-end contemporary women's fashion company.

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Author Bio:

Jeff Stewart left home at seventeen, and lived between the states and cities. The lack of interest in the status quo or a stuffy corporate career left the road open, not for adventure or self-discovery, but for the motion of it. “I was happy moving and writing, working city to city and staying in a month-to-month rental, in a room that wouldn’t keep me, in a place I didn’t have to commit to.”

Stewart traveled almost two decades working odd jobs, food service, and once on an Alaskan salmon boat; anything to get the rent, to keep moving and writing. By the time he was in his mid-twenties, Stewart had written volumes of short stories, poems and two novels. At 29, He wrote his thinly fictionalized autobiography, March of Time and Skin.

At 30, Stewart was discovered by an international lifestyle magazine, that paid him for his work about life across the States. He traveled and wrote freelance for the magazine between 2001 and 2006.

Stewart’s Dead Birds Hot is a dystopian vortex of short stories with titles like “January” –a mirrored collage of an oppressed bartender as his dramatic girlfriend and job break down the remaining echoes of a future, “Glory” – a look at a young deviant’s sex addiction through the eyes of San Francisco’s Chinatown.

Currently living in California, Stewart has finished the novel Bad Jacket, about a writer falsely accused, incarcerated, and facing life in prison due to a psychotic reader. Also completed is Lolly, a much-awaited novel featuring the life and rise of a fashion company told from the eyes of a writer’s dissent into a world of business and the shine of a small company’s struggle and unheard of success.

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